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MEDIA ADVISORY: Mother who lost daughter to impaired driver joins AAA Texas and MADD to keep roads safe this Super Bowl

“The devastation is unbelievable because the grief never ends.”

Dallas, TX Transportation and Traffic Safety
MADD Super Bowl

When:             Media availability from 9 a.m. to 11 a.m. Tuesday, February 6

                        (Interviews in Spanish available via Zoom)

 

Where:            State & Allen

                        2400 Allen St.

                        Dallas, TX 75204

                         

Who:               AAA Texas Corporate Spokesperson Daniel Armbruster

                        MADD Program Specialist Chase Tyler

                        Mother of DUI Crash Victim Suzanne Beatty

           

Why:               The Kansas City Chiefs and the San Francisco 49ers will face off in the Super Bowl on Feb. 11 in Las Vegas, Nevada. Millions of people will watch the Big Game at bars, restaurants, and house parties all across North Texas and the nation. That’s why AAA Texas and MADD will remind fans to prevent alcohol and drug-impaired driving over Super Bowl weekend. According to the Texas Department of Transportation, from 2018 to 2022, there was an average of 16 people killed each Super Bowl weekend (Friday through Monday). Most recent state records show there were 11 fatal DWI crashes that resulted in 13 fatalities during the 2022 Super Bowl. AAA Texas reminds drivers that alcohol is not the only impairing substance, and that marijuana consumption and driving could lead to a DWI as well. A first-time DWI conviction in Texas could cost a driver $20,190 in court, arrest and DMV fines, fees and penalties, alcohol education classes, attorney’s fees and additional insurance costs. But even worse than financial penalties, is the human toll DWI crashes take. Suzanne Beatty lost her daughter, Carly Beatty, on September 14, 2019. An impaired driver, who was high on opiates, swerved off the street and hit and killed the Texas A&M sophomore as she was walking home on the sidewalk with her two college roommates.

 

Visuals:         

  • Photos of crash victim
  • Impaired driving b-roll
  • Mixologist making non-alcoholic mocktails

Media Contacts

Daniel Armbruster
Public Affairs , (Dallas)
512-564-3141
armbruster.daniel@ace.aaa.com

Doug Shupe
Public Affairs (Houston)
512-659-1632
shupe.doug@ace.aaa.com

CST 1016202-80 Copyright © AAA Texas, LLC. All Rights Reserved.
AAA Texas is a member club affiliated with the American Automobile Association (AAA) national federation and serves members in the state of Texas (with the exception of Texarkana).