Distracted Drivers Cause 95,000 Crashes Statewide in One Year; AAA Launches New Public Service Announcements in Texas

Coppell, TX Transportation and Traffic Safety, Corporate Information
Intexticated 2 seconds

As April is National Distracted Driving Awareness Month, AAA Texas is reminding drivers: “Don’t Drive Intoxicated – Don’t Drive Intexticated”. Drivers reportedly caused 95,639 distracted driving crashes on Texas roadways in 2018, according to new numbers released to AAA Texas by the Texas Department of Transportation. While the overall year-to-year results improved, statewide, the statistics also demonstrate drivers across Texas have a long road ahead before the issue is solved (see chart).

“Don’t Drive Intoxicated – Don’t Drive Intexticated” is the theme of AAA’s multimedia traffic safety education campaign created to make distracted driving socially unacceptable. New public service announcements (PSAs), which began airing in Dallas/Fort Worth and Houston this week, are designed to help audiences understand that the consequences of using a smartphone while driving are the same as drinking and driving.  The campaign targets drivers who would never consider drinking alcohol behind the wheel, and yet, regularly engage with mobile devices that dangerously take their eyes, hands and minds off the road.

Research from the AAA Foundation for Traffic Safety found that potentially unsafe mental distractions can persist for as long as 27 seconds after drivers use voice-based technology to dial, change music or send a text message. At 25 mph, drivers travel the length of nearly three football fields during this time. AAA Texas urges drivers to put down their phone and avoid distractions when behind the wheel, especially now during April’s Distracted Driving Awareness Month.

“Most drivers believe that if their eyes are on the road and their hands are on the wheel, then they are focused on the drive,” said Daniel Armbruster, AAA Texas spokesperson. “But research proves that there are hidden dangers when using a cell phone or in-vehicle technology. Mental distractions last longer than you think and can cause a dangerous crash.”

Additional research also shows drivers talking on a cellphone are up to four times as likely to crash while those who text are up to eight times as likely to be involved in a crash. Despite the risk, drivers increasingly report using technology behind the wheel. Nearly half (49 percent) of drivers report recently talking on a hand-held phone while driving and nearly 35 percent have sent a text or email. This behavior is in contradiction to the fact that nearly 58 percent of drivers say talking on a cellphone behind the wheel is a very serious threat to their personal safety, while 78 percent believe that texting is a significant danger.

“We have created a do as I say, not as I do culture on our roadways. Drivers understand the risk, they just don’t think they are the problem,” said Armbruster. “With 394 people killed on Texas roadways in distracted driving crashes last year, it is time for drivers to be accountable. We can save lives”

Traffic Crashes Involving Distracted Driving in Highly Populated Texas Counties

2018, Source:TxDOT

Reportable Motor Vehicle Traffic Crashes Involving Distracted Driving
Bexar, Dallas, Harris, Tarrant, and Travis Counties
2018
             
County  Fatalities  Fatal  Crashes Suspected Serious Injury Crashes  Non-Incapacitating Injury Crashes Possible Injury Crashes Non-Injury Crashes  Unknown Injury Crashes Total Crashes
Bexar  43 42 265 1,853 4,852 14,123 1,439 22,574
Dallas  22 22 131 715 1,323 3,314 277 5,782
Harris  13 13 191 852 2,128 8,292 511 11,987
Tarrant  11 10 139 685 1,540 3,952 343 6,669
Travis  22 21 141 1,008 1,168 2,964 134 5,436

 

 

AAA Texas is committed to helping drivers curb the urge to engage in distracting behaviors behind the wheel. Any task that requires taking your eyes or attention off-the-road and hands off-the-wheel can present a dangerous risk on the roadway. That includes changing the radio, programming navigation or even enjoying a sandwich. In order to avoid distraction, AAA Texas recommends:

 

  • Put it away. Place your mobile device out of sight to prevent temptation.
  • Know where you’re going. If using a navigation system, program the destination before driving.
  • Pull over. If you have to call or text while on the road, pull off the road safely and stop first.
  • Ask passengers for help. If riding with someone, seek their help to navigate, make a call or send a message.
  • Be a good passenger. Speak out if the driver of your vehicle is distracted.
  • Don’t be a distraction.  Avoid calling or texting others when you know they are driving.
  • Everyone should prevent being intexticated. Just as drivers need to pay attention, so do pedestrians and bicyclists. Never call, text or play games while walking or cycling.

 

To learn more about the AAA Foundation’s research on how vehicle manufacturer’s in-vehicle technology, including Apple CarPlay and Google’s Android Auto systems, can create dangerous distractions for drivers behind the wheel, visit AAA.com/distraction.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

 

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. AAA Texas branch offices throughout the state can be found by visiting www.AAA.com. Follow AAA Texas on Twitter: @AAATexas and Facebook: www.facebook.com/AAATexas. Find additional news from AAA Texas in our online newsroom at http://tx-aaa.iprsoftware.com/.

 

Distracted Driving B-roll 1, 2, 3

 

Video Clip #1 (SmartDrive)

General Distraction

The driver takes his eyes off the road to move papers to the overhead visor of the vehicle. When he looks at the road again, he realizes he is about to hit the vehicle in front of him and applies his brakes too late. He swerves to miss the vehicle and ends up in the median. (Location: n/a)

 

Video Clip #2 (SmartDrive)

Distraction: Handheld Cellphone

The driver is holding his phone while talking through the speakerphone. Cellphone use, whether handheld or hands-free, puts everyone in danger – not just the driver. This driver is lucky, particularly since he is driving with only one hand on the wheel and, sometimes, no hands. (Location: California)

 

*Holding a phone while driving is illegal for all drivers in 16 states and the District of Columbia.

Video Clip #3 (SmartDrive)

Distraction: Hands-free Cellphone

The driver is talking on a hands-free cellphone when she fails to properly stop for a stop sign before making a right turn. Whether hands-free or handheld– using a cellphone behind the wheel can cause distractions. From not having two hands on the wheel to rolling through a stop sign, distractions can lead to crashes. (Location: California)

Media Contacts

Daniel Armbruster
Corporate Spokesperson , AAA Texas
512-564-3141
armbruster.daniel@aaa-texas.com
Joshua Zuber
AAA Texas

713-533-2946
zuber.joshua@aaa-texas.com