The COVID-19 pandemic means that holiday shoppers are more likely to opt for practical gifts over luxury purchases, according to new research. To help consumers stretch their budgets, AAA Texas is offering gift memberships at a special reduced rate along with a bonus gift that shoppers can keep for themselves or give to someone else.
The marketing research firm Morning Consult surveyed consumers in September about their holiday spending plans and found that 73 percent of them are purchasing either fewer luxury items as gifts compared to other years, or no luxury items at all.
A gift membership to AAA Texas costs just $56 this holiday season, and the normal $20 one-time enrollment fee will not be charged. In addition, those purchasing gift memberships will receive their choice of a $20 gift card. Plus, you can add a second family member for free, a $32 value.
“Membership to AAA Texas is always a great practical gift, and this year it is a better value than ever with the bonus gift included and the waived enrollment fee,” said Jeff Zacek, AAA Vice President of Marketing.
The AAA Texas Classic membership includes four vehicle service calls per year, which can include tows of up to seven miles. Members can also conduct vehicle registration renewal in select AAA Texas branches.*
Other member benefits include AAA maps and TourBook® Travel Guides, free identity theft protection, AAA Explorer magazine, and free referrals to AAA-inspected Approved Auto Repair facilities throughout Texas. AAA Texas members get discounts and rewards at thousands of retail locations, restaurants, car rental facilities, lodgings and travel providers such as Pleasant Holidays, most major cruise lines and tour companies.
AAA Texas members have access to competitive insurance rates for auto, home and life insurance.** AAA Texas’ full-service travel agencies at each branch make vacation planning easy.
For more information on AAA Texas benefits and services, visit AAA.com.
About AAA: AAA provides more than 61 million members with automotive, travel, insurance and financial services through its federation of independently owned motor clubs and nearly 1,000 branch offices across North America. Since 1902, AAA has been a leader and advocate for the motorist and safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. AAA Texas branch offices throughout the state can be found by visiting www.AAA.com. Follow AAA Texas on Twitter: @AAATexas and Facebook: www.facebook.com/AAATexas.
**Auto Club County Mutual Insurance Company (auto) and Auto Club Indemnity Company (home/watercraft and umbrella) provide AAA insurance coverage as AAA Texas affiliate insurers. Each listed insurer has sole financial responsibility for its own products.
*Varies by location. Check with your preferred branch to ask which services are available.